Thanks to the efforts of Mary Kay Independent Beauty Consultants worldwide, Mary Kay's global cause-marketing initiative, Beauty That Counts®, has generated millions of dollars to help make the lives of women and children in need just a bit more beautiful. A portion of the sale from each of these earmarked Mary Kay® products benefits organizations dedicated to promoting the education, self-reliance, health and well-being of women and their families – because when women thrive, beautiful things happen.